The history of Munich's Hacker-Pschorr goes all the way back to 1417 and even plays a leading role in the foundation of Oktoberfest, when Prince Ludwig I of Bavaria asked them to brew a special beer for his Wedding in 1810. That party became the annual celebration, and the festival is still held on land donated by Joseph Pschorr who was brewmaster at the time.

Hacker Pschorr Munich Gold, is an export Helles that stands up to bigger stronger flavoured dishes, like grilled pork dishes, with spicy sauces